Fitit

Fitit was a fitness marketplace designed to help people discover and book personal trainers, studios, and fitness experiences.

What started as an idea between two first-time founders grew into a real product used by thousands of people, with more than 300 fitness professionals and 5000 trainees joining the platform.

Fitit is no longer active, but building it became one of the most meaningful learning experiences of my career — shaping how I think about product development, MVPs, validation, marketplaces, founding teams, and working closely with users.